ProbeRecon
A weekly dossier on what your field and your peers are doing, with a source on every claim and nothing made up.
Built on
Where it lands
You don't need
Slack or Notion. It lands where you already work.
01The problem
You read the news, watch what peers post, and save links you mean to come back to. The notes pile up in a folder, and when it's time to write, you can't tell which claim came from where.
Without it
Hours of scrolling. Reading everything to find the few things worth writing about.
Claims with no trail. A number you saved, but not where it came from.
Old news, read twice. The same story comes round again and you can't tell.
Notes that go nowhere. The research never turns into a post.
With Probe
A weekly dossier. The few things worth your attention, in one read.
A source on every claim. Each line links to where it came from and when.
Repeats marked. A claim already in last week's dossier says "seen before".
Ideas in the dossier. The best items are grouped by your pillars, ready for you to take to your content board.
02How it works
Every run follows the same five steps. Nothing it writes goes out until a named person approves that exact draft: Tony on our own brands, and on yours, the person you name at setup.
Topics, peers and sources you trust.
The public pages and feeds you named, read only.
Every claim carries its link and fetch date. Anything without one is dropped and listed.
Short, ranked, plain English.
It suggests ideas. Nothing is published from it; anything bound for an audience goes through your approval.
03Sample output
What Probe produces, shown on labelled sample data. Names and figures are fictional; your own data replaces them.
Kept: the quote was found on the page
Dropped before you saw them
04What you get
Installed on your accounts, tested on your real data with every message held as a draft, then hosted, watched and fixed by us.
The weekly dossierRanked, sourced, in one read.
Provenance on every claimLink and fetch date beside each line.
The dropped listClaims it found but could not source, so you know what was left out.
The source tableWhat was read, when, and what could not be read.
"Seen before" marksRepeats from last week's dossier, with the day each first appeared.
Content Intel for InstagramThe accounts you watch, read every week. You see the posts that beat that account's own usual views, each with its hook copied word for word from the post, why it worked, the patterns that hold across them, and hook ideas to film. Every number opens the post it came from.
A report you can sendA private, read-only link to the week's research for your client, which you can switch off at any time.
A plain English guide and a walkthrough video
Fixes and updates included for as long as you're on the care plan
05Who it's for
It fits if
Not for you if
You post only about your own day and never cite anything. Want the ideas drafted into posts too? That's Content Studio.
Proof
Built for Allurabyte first. No numbers yet. We publish them after 30 days of real runs, each one linked to the run that produced it.
06Install Probe
One setup, then one monthly line. The final number comes in writing on a Project Quote before anything is built.
Setup · Starter build
$3,500 to $6,000
One time. We install it, connect it to your accounts and make it yours.
Then monthly · Maintain care plan
$750/mo
We host it, watch it and fix it, so you never have to.
07Questions
The Maintain care plan, $750/mo, covers hosting, monitoring and fixes. AI usage is billed at cost on its own line. There is no other account to pay for.
About 7 days. Most of it is agreeing your topics and sources, then reading the first dossier together before it runs on its own.
Your topics, and the peers, pages and feeds you trust.
It never publishes, never posts and never states a claim without a source. It researches and suggests. Anything that reaches an audience goes through your approval first.
No. A model may judge a claim it found; it never adds one. A claim with no source is dropped and listed.
By arithmetic, not opinion. Each account's usual is the middle of its own recent view counts, and a post makes the list when it reaches a set multiple of that usual. The sum is shown beside every number. A model then judges why it worked, and a hook only appears if it is word for word in the post.
08For agencies and operators
If you run more than one business, or you serve clients who need the same thing, we install any engine in this catalog for each of them, then run it and fix it behind you.
Partner terms, including whether the client screens carry your name and logo, are agreed in writing on the partner call.
09Works well with
One board per brand that takes an idea to a formatted, checked post draft for every platform, and stops at your approval.
Drafts every product or vehicle listing from verified facts only, scores it, and holds it for your yes.
Next step
Thirty minutes on a call. Bring the job that eats your week, and we will tell you whether Probe fits, or that nothing in the store does yet. If it fits, the number comes in writing.
