RelayFollow-Through
It drafts the confirmation, the status updates and the quote follow up for every order and estimate, and holds each one for your yes.
Built on
Where it lands
You don't need
Slack or Notion. It lands where you already work.
01The problem
A customer orders online, then waits for someone to call and confirm. A quote goes out, then nobody follows up. The work is there. The follow through is what slips.
Without it
An order that needs a call. Every online order waits on someone to phone and confirm it.
Customers left wondering. Nobody tells them when the job moves.
Quotes that go quiet. A quote goes out and nobody checks back.
Messages from memory. Whoever remembers writes whatever comes to mind.
With Relay
A confirmation drafted. Each order gets a confirmation written from the order itself, ready for your yes.
Status updates drafted. One for each step you promise, written as the order moves.
Follow up on time. Open quotes get a follow up draft at the moment you choose.
Your words, your scripts. Drafts start from the scripts you already use.
02How it works
Every run follows the same five steps. Nothing it writes goes out until a named person approves that exact draft: Tony on our own brands, and on yours, the person you name at setup.
It reads new orders, order status and open quotes, read only.
New order, order moving, quote open too long, quote declined, skipping anyone on your opt-out list and anything already drafted.
From your own scripts and the order's real details, with a source on every fact.
Every message waits as a draft in the approval queue, with a one line summary.
Nothing reaches a customer until you approve that exact message.
03Sample output
What Relay produces, shown on labelled sample data. Names and figures are fictional; your own data replaces them.
Also drafted in the same run
04What you get
Installed on your accounts, tested on your real data with every message held as a draft, then hosted, watched and fixed by us.
Order confirmationsDrafted from each order's real details, written as the confirmation itself: once you approve it, the order is confirmed.
Status update draftsFor each step you promise customers.
Quote follow upsA gentle reminder when a quote sits open, and a short thank-you close-out when it is declined, on your timing.
Your scripts, loadedYour voice and the scripts you already use, kept in one file, become the starting point.
Safety rulesNo price, date or promise that is not on the order or quote, and no "we will confirm" in a confirmation, checked before any draft is written.
Opt-outs respectedAn opt-out list that you or we add an email or phone to, checked on every run; anyone on it is skipped. If your order system has no opt-out flag, this list is the record.
A test runEvery path tried on sample data first, then a practice pass on your real orders that lists every draft it would write, without holding any for sending.
A plain English guide and a walkthrough video
Fixes and updates included for as long as you're on the care plan
05Who it's for
It fits if
Not for you if
You sell off a checkout page with nothing to confirm, or you take a handful of orders a month. Want the quote written for you too? That's the Quote Desk.
Proof
Built for Sod-X first. No numbers yet. We publish them after 30 days of real runs, each one linked to the run that produced it.
06Install Relay
One setup, then one monthly line. The final number comes in writing on a Project Quote before anything is built.
Setup · Starter build
$3,500 to $6,000
One time. We install it, connect it to your accounts and make it yours.
Then monthly · Maintain care plan
$750/mo
We host it, watch it and fix it, so you never have to.
07Questions
The Maintain care plan, $750/mo, covers hosting, monitoring and fixes. AI usage is billed at cost on its own line. Supabase stays on your own plan. When you add email sending for approved drafts, Resend stays on your own plan too.
About 7 days. We load your scripts and connect your orders and quotes, then run every path on a test customer, with you reading each draft.
Access to your orders and quotes, the scripts you already use, the email address messages should come from, and which order steps customers should hear about.
It never sends. Every confirmation, update and follow up waits as a draft until you approve that exact message. It never quotes a price, date or promise that is not on the order, and it never drafts to anyone on your opt-out list.
When you add SMS, through Twilio on your own number, the same drafts can go as texts after your yes. Until then, drafts go by email.
08For agencies and operators
If you run more than one business, or you serve clients who need the same thing, we install any engine in this catalog for each of them, then run it and fix it behind you.
Partner terms, including whether the client screens carry your name and logo, are agreed in writing on the partner call.
09Works well with
Turns a site visit or a call into an itemised quote built only from your own rate card, staged for your yes.
Keeps every web estimate, form enquiry and request filed in one place, with the Jobber request for each estimate planned and shown to you.
Reads the requests that come in while you are on a job or asleep, drafts each reply from your own answers, and hands the rest to a person.
Next step
Thirty minutes on a call. Bring the job that eats your week, and we will tell you whether Relay fits, or that nothing in the store does yet. If it fits, the number comes in writing.
